If you’re still in the dark (without your glowsticks) as to who exactly is behind the well-versed SKAM Artist DJ Crew…then you’re missing out on the brilliant mind that created the foundation for this musically talented clique.
Sujit Kundu, the skilled CEO of SKAM Artist, has been featured in the New York Daily News, New York Post’s Page Six, ABC Radio, MySpace, Manhattan, Blackbook, E! News, InTouch Weekly, OK! and Remix Magazine… just to name a few. Unlike some entrepreneurs, he didn’t grow up dreaming of being an exec in the music industry, it sort of happened naturally when his buddies began throwing rave parties in the 90’s, in Orange County. Sujit saw an opportunity to increase the success, attendance and profitability of these events… and thus, the SKAM Artist adventure began…
Sujit’s events started small, but before high school graduation rolled around, his raves were drawing crowds of up to 4000 party-goers. That success grew quickly and he began promoting large-scale performances that featured some of hip-hop and R&B’s biggest acts at the time, such as Warren G, Cypress Hill, KRS-One, and Mobb Deep.
A large contributor to his success is his education in Economics and Accounting, from the University of California in Santa Barbara, adding practicality and intellect to his witty, street-smart approach to the music event business. By the time he graduated from UCSB, Sujit had expanded his event promo business into radio and mix shows, teaming up with the music director of LA’s Power 106 to form a production and DJ management company. Together, they landed a top ten radio hit with Shade Sheist’s “Where I Wanna Be,” proving this duo was destined for success in the music industry.
Meanwhile, Sujit also worked in radio promotions at MCA Records, his first experience working for a major record label. A few years later his production / management company disbanded, with his partner taking over the production arm and Sujit running the DJ management side.
Being that SKAM was a bit ahead of it’s time in the DJ world — initial jobs only paid in the hundreds — and the management business wasn’t a big source of revenue. But since the advent of the ‘mash up’ DJ as a celebrity… times have changed. Sujit’s clients now command fees in the five figures and SKAM employs a group of professionals, with offices in both LA and New York, actively managing a roster of over 60 DJ’s, including these well-known names; DJ Vice, Jermaine Dupri, Lil Jon, Sky Nellor, Nick Cannon, Samantha Ronson and Bad Boy Bill.
Sujit continued to advance in his career, signing on with Universal Records as the National Director of Radio and Crossover Promotions in 2005, before moving on to Motown in 2011 as Senior VP of Crossover and Video Promo. Currently, Sujit is SVP of Crossover Promo at EPIC Records, doing what he does best, working with talented acts such as Megan Trainor, Ciara, Travis Scott, Future and Tamar Braxton.
Q & A WITH SUJIT KUNDU
Article by: Ali Carnevale